By Shaun Parker
 Well this is a topic that provokes much dissention in the world of SEO and is probably one of the most misunderstood factors in the world of optimisation. In fact every popular forum is guaranteed to have at least one current thread that addresses this subject in one way or another.
Well what is true and what is myth?
It is true that Page rank is important but it is a myth that you should chase it.
It is true that you should pursue the activity that will improve it but false that you can measure it.
It is true that sites that have a good Pagerank will often be well placed in generic searches but false that this is the only factor influencing this placement.
So where does Pagerank come from?
Going back to the start of the evolution of Google it all began with the development of a search engine that could deliver more accurate results than facilities such as Alta Vista and Excite who back then were just two of a variety of dominant search engines.
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By Floyd Bogart
 Everyone likes to be popular. In a way, the web is just like one big popularity contest. It wasn't fair in high school, and it might not seem so fair now. You can have the best-designed, most informative site online, but if no one links to you, you're going to have a harder time getting a high search engine ranking. Ranking high with search engines relies on two things: content and link popularity.
Of course, if you have the most informative site online, your job is half done. One of the keys to bringing in new links is having a well-designed site. If you go after link exchanges and your site looks like it belongs in the last decade, you're going to be hard-pressed to find any takers. People don't have all the room in the world to add links on their site. You need to provide a site that is worth linking to. On the flipside, you should find link partners with quality sites of their own.
Link popularity is not just about quantity, but quality. Certainly, it is a |
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By Kevin Sinclair
 Two of your most crucial concerns will be to maximize the number of visitors to your web site and boost your position on a search engine, and a prime method of assisting in these areas is to create links from other sites directly to yours. I want to show you four manageable methods of creating these links and also demonstrate how to investigate your own site's popularity.
Essentially, there are two kinds of link that can be generated. The first of these is the inbound link, or the backlink as it is also known, which is basically where a different site provides a link guiding visitors to you. The good thing about backlinks is that it makes no difference whether or not the other site has similar content to your own; the link can still exist.
The other kind of link, and the one that it is most useful for you to attempt to develop, is the reciprocal link, which implies that you and the other site, literally, exchange links, guiding visitors to each other's sites. Reciprocal links |
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