By Ryan Smith
 Let's face it, traffic is the life blood of any business. Without it, the business or website is useless and a waste of time and effort. Yet many webmasters do not know how to get the kind of traffic they need to really prosper. As a result, many spend great deals of money on first one kind of advertising then another. After awhile they get frustrated by the lack of results and give up.
These webmasters follow a simple (if misguided) idea that if they throw enough traffic at a particular website something will stick and they will make a sale. While this idea can be true, it is an expensive way to promote. More than likely, it will end in failure.
There are two basic types of traffic to be had online. Targeted traffic and untargeted traffic. Targeted traffic is what all webmasters crave it is harder to get and retain but more profitable. Untargeted traffic is considered by many as a waste as it doesn't really get the webmaster who uses it any real sales. Certainly not enough to make any |
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By Floyd Bogart
 Everyone likes to be popular. In a way, the web is just like one big popularity contest. It wasn't fair in high school, and it might not seem so fair now. You can have the best-designed, most informative site online, but if no one links to you, you're going to have a harder time getting a high search engine ranking. Ranking high with search engines relies on two things: content and link popularity.
Of course, if you have the most informative site online, your job is half done. One of the keys to bringing in new links is having a well-designed site. If you go after link exchanges and your site looks like it belongs in the last decade, you're going to be hard-pressed to find any takers. People don't have all the room in the world to add links on their site. You need to provide a site that is worth linking to. On the flipside, you should find link partners with quality sites of their own.
Link popularity is not just about quantity, but quality. Certainly, it is a |
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By Shaun Parker
 Well this is a topic that provokes much dissention in the world of SEO and is probably one of the most misunderstood factors in the world of optimisation. In fact every popular forum is guaranteed to have at least one current thread that addresses this subject in one way or another.
Well what is true and what is myth?
It is true that Page rank is important but it is a myth that you should chase it.
It is true that you should pursue the activity that will improve it but false that you can measure it.
It is true that sites that have a good Pagerank will often be well placed in generic searches but false that this is the only factor influencing this placement.
So where does Pagerank come from?
Going back to the start of the evolution of Google it all began with the development of a search engine that could deliver more accurate results than facilities such as Alta Vista and Excite who back then were just two of a variety of dominant search engines.
Google |
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